World Theatre Day 2020 – International Theatre Institute ITI

World Theatre Day was first initiated in 1961 by the International Theatre Institute commonly known as ITI. Now, it is celebrated annually across the world on 27th of March every year in an attempt to revive the spirit of theatre among masses. The first message for World Theatre Day was written by Jean Cocteau of France in 1962. Unfortunately, world has lost its love for the theatres and is diverging from getting fascinated from its heartwarming entertainment.

How ITI Celebrates World Theatre Day?

ITI requests all the important and in the limelight theatre figures to write a message about the World Theatre Day and to make a video while reading the message. The video gets uploaded on YouTube. They make their messages regarding the theatre structure in their country and how to revive it. They may also throw light on the challenges facing by the theatre in their country. However, they also highlight the contributions and efforts made by their country in reviving the spirit of theatre among its people. The message may also be read by an important personality, rather than a theatre specific person.

Sometimes and somewhere, the message is read during a theatre show. Even the script is distributed among the people attending the show or is distributed along with the tickets.

World Theatre Day and Coronavirus (Covid-19):

Unfortunately, the world is overshadowed by a historic threat nowadays. People have been enforced to lock them down in their houses so that the pandemic could be prevented from its spread. The virus has caused more than twenty thousand deaths so far. The only way to halt its spread is to maintain social distance.

Fortunately, technology has lessened the damage caused by the pandemic. Most of the businesses have gone online and employees are directed to work from home. In this situation theatres can play a vital role in entertaining people amid lockdown. Online videos are available on different platforms and people can get entertained either alone or with their families.


ITI’s effort to rejuvenate the spirit of theatre among the masses is matchless. Furthermore, theatre is among those folklores which deserve a special place in the society. Most of the nations like Asia, Europe, and Canada have somehow maintained this traditional art of love and fascination. We still need more effort to put in this sector either individually, or socially to show theatre a new dawn of its revival.

Toqeer Waheed

Leave a Reply